Why Join?

VRLTA, known for providing One Strong Voice for Tourism, is the leading advocate for the hospitality and tourism industry in Virginia. We support our members’ interests through legislative representation with the goal of protecting and maintaining Virginia’s high tourism season, VA ABC legislation and regulations, tourism funding, and taxation and workforce issues. This support also includes lobbying updates at the local, state, and federal levels; as well as research from our national partners – the National Restaurant Association and the American Hotel & Lodging Association. Learn more about our current legislative priorities, get members'-only information such as legislative updates and our bill tracker, find out about our Political Action Committee, and explore ways to become involved in VRLTA's advocacy efforts.

Members can save money just by using VRLTA’s Partner program services, some of which you may already use! We've got partnerships and savings for members on items such as:

• NEW! Restaurant & Hospitality Association Benefit Trust (RHABT) for groups of 6–50 enrolled employees
• Credit Card & Payroll Processing
• Insurance & Legal Needs
• Foodservice Distribution & Rebates
• Savings of up to 20% on music licensing fees with BMI Music licensing
• Marketing Support, Tools & Software
• Free Postings on our VRLTA Job Board
• Discounted pricing on Salary.com products including CompData Hospitality Industry compensation survey
• Employee benefit discount programs

See Member Benefits Programs

VRLTA has several opportunities for members to network including quarterly chapter meetings and mixers, bi-annual membership meetings, the VA1 Tourism Summit, as well as Political Action Committee (PAC) and Education Foundation fundraisers. Our annual Ordinary Awards recognizes the best of our industries. Get involved with your area chapter to meet other professionals in the industry, make connections, find a mentor, and more!

See Upcoming Events

Our members receive a free digital listing in the Annual Virginia Travel Guide – over 150,000 guides are distributed across the state. Supplier members receive a listing in VRLTA's online searchable supplier directory (available to members only), and a listing in VRLTA's annual Buyers' Guide in our Inside Virginia Hospitality magazine, plus other options such as advertising space, marketing emails, and more. Members are also invited to participate in various marketing co-ops at discounted rates and are given the first opportunities to sponsor meetings and events, getting in front of members and prospects.

VRLTA members gain exclusive information that is critical for your business, including access to our searchable member directory and supplier directory, industry data and trends, special offers and discounts, timely members-only advocacy information, and more. Only members have access to our Legislative Updates and Bill Tracker, as well as key information about workforce and educational programs and help.

Join VRLTA Today!